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Digital Signage has been an integral way to share dynamic content, increase your brand awareness, engagement, communication and sales for many years.
Whilst Digital display screens have become vital to increase brand awareness, the variety of digital signs now means they can be used in many forms, from meeting rooms, to pos, from sharing event schedules, up-to-date company news, wayfinding or interactive maps, or simply to entertain, share engaging content, and leave a lasting impression.
Digital signage provides advantages in a number of ways, and it needn’t be complicated, here are just a few popular uses:
- Internal (wall-mounted screens or large media displays) or external advertising (window displays) to capture the attention of passing traffic
- LED digital screens to display key messages quickly and effectively
- Freestanding digital or touch screens as an interactive tool for wayfinding, to highlight routes, provide directions, and integrate with your mobile phone using QR codes or apps
An experienced provider will ensure specialist experts to work collaboratively with you from the outset, to enabling you to make the right long term choice, whilst dedicated engineers and project managers, ensure a smooth installation. User training should always be provided to ensure clear understanding of your new digital signage capabilities, and ongoing support with a warranty to suit your usage, after all you are making a minimum of 3 year investment or longer so you will want to ensure a great return on your investment.
We will work closely and collaboratively with you from the outset to ensure your new digital signage solution is fully tailored to your space, needs and budget.
Paired with our remote & on-site support, we will be your teams ‘safe pair of hands’ and ensure you are always optimising your digital signage experience.
Digital Signage, By Industry:
Interactive Digital Signage Display Screen & Software Solutions
Digital signage uses connected screens to display targeted information, advertising, and entertainment. Digital signage is used in many industries and public spaces. Examples include manufacturing facilities, hospitals, retail stores, restaurants, airports, train stations, leisure and entertainment venues, corporate offices, and outdoor advertising displays.
A central system controls allows you to remotely update customisable messages for specific audiences or times on one or multiple screens and setups will include screens, mounts, media players, software, cables, and other tools to ensure smooth operation.
Digital Signage Software
Digital signage software helps you manage, schedule, and deliver content efficiently. While hardware options may vary, selecting the right platform is essential. Most digital signage software is cloud-based and includes tools for scheduling, live streaming, messaging, system integration, and analytics.
The right platform helps create content that grabs attention and improves customer experience. Digital signage can:
Build your brand: It reflects your identity, communicates your message, and creates a lasting impression. A well-designed system shows creativity, professionalism, and innovation.
Simplify operations: Digital signage can improve internal processes and bring people together. It delivers real-time updates to employees or provides clear guidance for visitors, making workflows more efficient and reducing errors.
Create better customer experiences: Digital signage engages customers with personalised messages, useful information, and appealing content. It keeps customers interested and encourages them to return.
Types of Digital Signage
The market has advanced tremendously in recent years, and a full range of products come in many different forms, so it can be difficult to know where to get started. Being more of a main-stream solution, Digital Advertising Screens will offer a cost-effective way to impress and captivate, whilst remote management saves valuable time, and allows message flexibility.
Video Walls
A video wall is a large digital display made up of multiple screens connected in a grid. These are often used in places like retail stores, airports, ports or stadiums to grab attention. Their size makes them hard to miss, and they can display more dynamic visuals compared to a single screen.
Beyond advertising, video walls can make indoor spaces more engaging. Their bright and vibrant displays help create an immersive atmosphere. They can also be programmed to show different types of content, making them flexible and adaptable to different audiences.
Interactive Kiosks
Kiosks are similar to interactive displays but focus more on individual use. These standalone units feature touchscreens and other technology that allow customers to interact with content.
Examples include ATMs, digital menus, and self-checkout machines, where the interface guides users and provides instructions. Kiosks are ideal for self-service options and can help businesses generate revenue. However, they are less effective for digital ads or announcements due to their limited audience reach.
The main purpose of kiosks is to gather customer information, and they are highly effective at this task.
Wall-mounted
Digital displays are a common type of indoor signage used to show images, videos, or text on electronic screens. They are often mounted on walls or stands for better visibility.
These displays allow businesses to change the content shown at different times of the day, making them adaptable. Some advanced models can respond to triggers like weather or foot traffic, helping businesses adjust their messaging based on the audience.
They are also useful for announcements, news updates, or sharing information like menus and promotions in restaurants and stores. With multiple uses, digital displays effectively grab attention and engage viewers.
Digital Signage Features
Some of the most important digital signage features include:
Interactive Screens or Touch Screens
Interactive touchscreen displays are becoming a popular choice for digital signage. They allow businesses to present content in an engaging way and help customers find information quickly.
Features like scrollable menus, email sign-ups, and product details can improve customer interaction and drive sales.
When selecting a touch screen, think about the screen size and the type of content you want to showcase. Most displays can handle a wide range of formats and adapt to your needs.
With the right setup, you can create content that keeps users engaged and highlights your brand effectively. Tools like touch screens and tablet stands are excellent for presenting eye-catching and interactive digital content.
Indoor / Outdoor
The main difference between types of signage is whether they are used indoors or outdoors. Indoor signage is typically found in areas like lobbies, waiting rooms, or retail stores and is designed for smaller spaces. It is often used to share event details and meeting updates or to recognise and motivate employees.
Outdoor digital signage serves a different purpose. It targets a wider audience, around campuses for large college and universities, or retail spaces, focusing mainly on advertisements. These signs are built to handle tough weather conditions such as rain, snow, or extreme heat, unlike indoor signage, which is not designed for the changing weather.
Recommended Digital Signage Screen Size and Standards
Choosing the right digital signage screen involves a few key considerations. Screen size matters, as it determines how much content can be displayed. For most purposes, a 32-inch screen or larger is a good option. Look for screens that support 4K, HDR, and high brightness for better visuals.
The type of display is another important factor. LCD and LED are common choices, but OLED and QLED are also available, each with unique advantages. Research which types best meet your needs.
Placement is essential, too. Screens can be mounted on walls, ceilings, or desks, depending on the space and viewing requirements. Considering size, display type, features, and placement will help you set up an effective digital signage solution.
Free Standing
Free-standing digital display screens and floor stands are great for sharing content in high-traffic areas like trade shows and retail stores. They come in multiple sizes, from small monitors to large touchscreens, and can show videos and images. Touchscreens let customers interact with your content, making it easier to engage them and build brand awareness.
For digital signage, 4K resolution and high-brightness screens improve visibility. These screens work well in places like showrooms, train stations, malls, stores, waiting areas, or offices. Unique designs like curved edges, transparent screens, or holographic effects can make them stand out.
Free-standing touchscreens provide an interactive way to showcase your content. With good planning and the right screen, you can create displays that grab attention and grow your business.
Portable Monitor Stands
Portable monitor stands are perfect for mobile digital signage. They make it easy to move screens between locations, which is great for trade shows, festivals, and outdoor events.
When picking a stand, check the size and weight of your screen and how many screens you plan to mount. Many stands can hold up to four screens and are easy to carry.
These stands are convenient and portable, helping you display content effectively to catch your audience’s attention.
Tablet Holders
Tablet holders are a practical solution for mobile digital signage. They securely hold devices like iPads or Android tablets to display interactive content. Tablets work well for this purpose because of their touchscreens, portability, and internet access.
When selecting a holder, check the size and weight compatibility of your tablet and the mounting hardware needed. Most holders are adjustable to fit different tablet sizes and provide a stable setup.
These holders make it easy to create portable, secure displays for presenting content in multiple locations.
Digital Menu Boards
Digital menu boards has become more popular in restaurants and stores with customer feedback indicating that touchscreen digital signage improves the overall speed efficiency and experience of their interaction. These screens, available in different sizes, display videos, images, and other content. Some offer features like scrolling menus or touchscreens to engage customers and drive sales.
When selecting digital menu boards, think about the screen size, resolution, and how many are needed. You can connect multiple screens for a larger display or use them separately.
Digital menu boards are an effective way to grab attention and promote products. Choosing the right setup can make a big impact.
Choose Zexi as Bespoke Digital Signage Specialists
Zexi are an experienced partner, who will ensure you receive the right technical expertise, from the outset, with smooth installation and long term support on your chosen solution, whether you choose to plug in a simple good to go system, or you wish to deploy multiple screens, Zexi will know what questions to ask, before providing you with a guideline template, giving you the power to make a confident long term choice.
Providing digital signage solutions to our SME, corporate and retail clients across the UK, we work closely with leading brands including Sony, Philips, LG, Samsung & more, to ensure the large format hd commercial display/LCD and LEDS chosen for your digital signage is of the highest quality, for your spaces.
Zexi will you create the perfect UK digital signage solution and work collaboratively with you, helping you to choose cutting edge technology within your budget. We also provide full support to ensure your digital signage runs smoothly for years.
Digital Signage Bundles
Bundles starting from £29.99 per month.
Optional package upgrades available upon request.
Frequently Asked Questions
Have a question in your mind?
When did digital signage begin?
Digital signage has been around since the late 1990s, replacing static signs with digital screens. The technology has evolved rapidly and is now used in retail, hospitality, education, and transportation.
Businesses use it to engage customers and save costs. It helps create attractive displays to showcase products and services, capturing attention and increasing sales.
Which digital signage is best?
Digital signage should fit your business needs. The best option depends on your available space, audience target, budget, usage, and the content you want to display. Expert providers can help you choose the right solution, screen sizes and operating systems (os). A good system is easy to use, meets your needs, and makes sharing promotional content simple. It is important to bear in mind that Cloud Based Digital Signage relies on a good internet connection.
Can I use TVs as digital signage?
You can use many regular smart TV as digital signage with the right HDMI ports , but you’ll need extra tools for full functionality. A digital signage player allows you to control the screen content, and RSS feeds keep it updated. A dedicated GPU can help with sharper visuals. The best setup depends on what you want to show and how you plan to use it. A digital signage expert can guide you to the right choice.
